It was not just to compete with EA, it was the reality of the market that only big companies would have access to major licences, to wide distribution and to the best developers. At the end of the day you had no choice. You either were growing, and organically it would take a long time, or you’d try and merge and buy or combine companies to be stronger.
Bruno Bonnell, Infogrames Founder on acquisitions and licences
This site uses Akismet to reduce spam. Learn how your comment data is processed.