Everyone looked at genres in the market at that time, trying to come up with different ways and ideas of breaking into that genre, and certainly the racing genre was on fire. So I was trying to find a product that could break into that racing genre which could complete. The X220 was the first car that theoretically could do 220mph, it was British, and was this that and the other, and I didn’t think we stood a chance in hell of getting the licence, but we went and meet Jaguar and we got the licence which was fantastic.

Jeremy Heath-Smith, founder of Core Design on competing with Lotus

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