Rod Cousens mobilised the video game industry in response to Bob Geldof’s Band Aid appeal in 1985. The result, SoftAid, pulled on Rod’s connections within the industry and put out a pocket money priced compilation that would tempt impulse buyers as well as providing some satisfaction towards a good cause. Ian Stewart and Gremlin supported Rod, SoftAid and his follow-on campaigns with the first charity-produced game and donated games.
The hard-hitting artwork was provided by Quicksilva stalwart David Rowe, and incurred a band from WHSmiths who insisted on a covering sticker to protect its sensitive customer base.
